In the first half of June, the “Real stories taste better” content campaign was launched to support the brand’s launch activities in the Polish market.
Germany’s leading dairy brand, Landliebe, launched its promotional activities in Poland on 14 June. Their key element is an activation under the slogan “Real stories taste better”. It emphasises that truthfulness and naturalness are important not only in the context of products, but also in everyday life.
As part of the campaign, a series of ambient activities were planned in the urban space. During the May bank holiday weekend, a dedicated Landliebe zone was set up in the Old Manège in Gdansk. Another event will take place on 24 and 25 June at the Warsaw Breakfast Market.
The campaign will be carried out across digital and offline channels, and related activities will be communicated via the brand’s website, on its fanpage and on the channels of Quest Food – Landliebe’s exclusive distributor in Poland.