Live Cooking Tour with Old El Paso
A Mexican fiesta at Piotr and Paweł stores – a series of cooking shows to promote a new brand in the Polish market.
Old El Paso is a brand which combines two key elements – traditional Mexican cuisine and incredible time saving. Always in pursuit of great taste and superior quality of its dishes, it meets the needs of the most demanding consumers. Its carefully selected natural ingredients, traditional recipes and aromatic seasonings make the brand extremely popular abroad. Thanks to practical culinary solutions, it is a breath of fresh air in the market of Mexican dishes.
In late April Piotr and Paweł stores launched a series of cooking shows called the Live Cooking Tour, offering customers a chance to taste genuine Mexican dishes. The venture was supervised by chef Łukasz “Jorge” Grudziński – a Tex-Mex enthusiast and judge in many cooking competitions, as well as a regular on Pascal Brodnicki’s shows. During the fiesta, he unveiled the secrets of traditional Mexican dishes based on Old El Paso products.
The Live Cooking Tour shows were held at 8 Piotr and Paweł stores (in Warsaw, Poznań, Gdańsk and Wrocław). Ca. 500 complimentary dishes were given away at each event. The promotional campaign drove up sales and built brand awareness among customers.
Quest Food is the exclusive distributor of Old El Paso products in Poland.